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5 Reasons Your Fitness Business Needs a Website

Five Reasons Your Fitness Business Needs a (Great!) Website

Setting up a website for your personal training business or gym can be a pain – especially if you aren’t that technically minded. So is it worth it?

Did you know?

90% of consumers use an internet search before making a purchasing decision.

Having a persuasive website that’s easily found, and that converts leads into prospects could be the difference between fitness business success and fitness business failure.

Check out our list of five reasons you need a website to succeed.

1. Your website is the best way to generate leads (and prospects!) for your fitness business

A combination between a website and landing pages that is. Your website should handhold and guide your prospect to either a) complete a purchase, b) request more information (a consultation), or c) at the very least make your prospect exchange their details for something free.

2. Your prospects can find you.

A site with good quality content which has SEO (Search Engine Optimisation) built in means people can find you. A poor website is kinda like having a dingy shop hidden down some dark alley where nobody goes. A great site puts you slap-bang on Oxford street with all that ‘footfall’ right outside your door.

If your website were a shopfront, would it attract visitors?

3. Your website makes you credible.

What does that mean? Well I don’t mean that your site should be a long list of your sporting achievements, starting out with that time you won the egg and spoon race and ending with your latest aquarobics cert.

Nobody cares about any of that – except maybe your mammy.

Your website is where you build credibility by showcasing your clients’ successes, the community you’ve created, and of course your mission and ethos. This is where you start building trust.


4. You can showcase client testimonials & reviews.

The second most-visited page on your website will be the testimonials or reviews page. Reviews in peoples’ own words have much more power than anything you could write about the client’s experience. Video testimonials are ideal.

It’s important you have enough testimonials so that your entire target market is covered by the way. For example, if your target market is mostly 45 – 55 year-old women, it doesn’t matter how many skinny 25 year-old testimonials you have. Your 48 year-old prospect won;t be able to relate.

5. Social Media is not enough.

I’m a big fan of social media for driving business, but the longer you’re in business the more you’ll realise that you can’t rely on one point of failure.

What do I mean? Well we’ve all had Facebook ads disapproved, but what if they decide to freeze or suspend your account – it’s been known to happen, and if that’s your only source of business, get ready for a very frustrating few days trying to get through to a human at Facebook, let-alone convincing them to re-enable your ads account because you’re launching your 28 Day Kickstart next Tuesday.

Don’t rely on a single point of failure. You can always drive traffic to your own website from a different traffic source.

Joe (Fitness Website Hero)

Joe's been working in diverse areas of computing for over 20 years. He's developed number-crunching systems for fisheries, database applications for local government, and experimental software for academic research. On top of all that, Joe is co-owner of one of the top PT studios in the country, and has helped grow that business from zero to hero from the inside out. His passion is helping FitPros blow their competition out of the water with an online presence that sells them and their services.

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